Chico's Zenergy: Holiday 2017 Conceptual Line by Cory Schneiders
The color palette is inspired by Grecian architecture and interior design. The pops of citrus compliment the deeper cool tones, a perfectly refreshing addition to the customer's closet for the holiday season.
During the research and design process, I made sure to keep in mind the customer demographic as well as my design point of view, while still making the collection feel contemporary, comfortable, and cool.
The research is geared around brands whose aesthetic's coincide with the Chico's brand. The four main categories are
- Sporty Refinement: consists of athletic inspired silhouettes and trims
- Eclectic Shine: DIY inspired mixed metal embellishments
- Geometric Prints: colorblocking and cutouts
- Cozy Luxe: may be worn for both a holiday party and a cozy night by the fire
PRESENTATION PACKET
